Trust first, traffic later.
Your first deals will come from letters, calls, and people you know. The site is where they go to check you out. Search traffic can come later.
Website proposal
Sandhill Developments Built around land. Designed for partnerships.
Here's the plan for the site, based on our call and the direction you sent over. Short version: six pages, $2,900, live in two to three weeks.
The point
What the Site Is For
You've already put land under contract without a website, so the site isn't there to find deals. It's there for what happens after someone hears from you.
A landowner gets your letter, an agent gets your call, a developer gets an intro, and the first thing they do is look you up. The site needs to show them you're real and easy to work with, and then make it easy to reach out.
Most sites in this space are thin: a template, no names, nothing about how the deal actually works. Doing better than that isn't hard, and it's worth doing right.
10+ yearsHow long the owners you're mailing have usually held their land. Most of them weren't planning to sell.
30 days or lessYour cash close. The site says it plainly, right next to how a pre-sale works.
3 audiencesLandowners, agents, and developers, each with their own page and form.
From our call
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What We Talked About
Three kinds of people.
A landowner wants to know if this is real and fair. An agent wants to know what's in it for them. A developer wants to know if you can deliver. Each gets their own page and a short form.
Be clear about the deal.
Some deals close cash in 30 days, some go through a pre-sale. The site explains both, so nobody's surprised when they call you.
Partners now, home buyers later.
You want to start with agents and developers on land-home packages. Selling homes to buyers comes later, on its own site or section, so this one stays focused.
Start small, add what works.
The core pages now, with analytics on everything. Once you've closed a few deals and we can see what visitors actually do, we'll know what's worth adding.
What gets built
The Plan
Pretty much what you sent me: six pages and three audiences. Help people check you out, understand how you work, and get in touch.
The pages
01HomeWhat Sandhill does, where you focus, and a clear path for each audience
02Sell Your LandWhere your letters and QR codes point: who you are, how offers work, and a simple inquiry form
03Partner With UsAgents: land listings and pre-sale collaboration. Developers and investors: joint opportunities
04How It WorksProperty review to closing, step by step, for both a cash close and a pre-sale
05About SandhillReal people, local knowledge, the company story, and honest proof
06ContactDirect phone and email, and a quick route to the right form
Three paths
Landowners
Letter or QR code → offer page → verify → talkPlain language, how the offer works, and a real person behind it.
Real estate agents
Outreach → partnership page → submit a dealHow a pre-sale on a land listing works, and why it pays them more than selling the land alone.
Developers
Introduction → capabilities → project conversationYour process, your manufacturer relationships, and the kinds of projects you're looking for.
The forms
A short form for each
Each form asks only what you need to start talking. Everything comes to your inbox labeled landowner, agent, or developer.
If you print a code on your letters, landowners can type it in, so you know which mailing they're answering. Between that and the QR codes, you'll see which letters are working.
Look and feel
Your colors and fonts
Straight from your mood board. This page uses them too, so you can get a feel for it.
Real photos only
Florida land, actual parcels, and you. No rendered houses. The whole point is showing people you're real, so the pictures should be too.
Your logo
Set up sharp at every size, plus a simpler version for small spots like the browser tab, where the heron gets lost.
Phone first
Most people will scan your letter's QR code with their phone, so that's the screen I design for first.
Behind the scenes
Analytics
What people read, what they click, and where they leave, tracked on your own site with no cookie banner. Links on your letters show which mailings bring people in.
Search setup
Every page tells Google and AI tools like ChatGPT who you are and what you do, so when someone searches your name, they find you.
How it's built Custom, not a template
I code it from scratch and host it on Vercel, so it's fast on phones.
I'll move sandhilldevelopments.com off the Squarespace placeholder and onto the new site. You own all of it: the code and the domain.
Cost
What It Costs
$2,900 for the whole site, paid up front.
The website
Sandhill Developments
$2,900 Live in about 2 to 3 weeks- Custom design from your mood board
- All six pages: Home, Sell Your Land, Partner With Us, How It Works, About, and Contact
- Three short forms: landowners, agents, and developers
- Letter codes and QR links for your mailings
- The writing, done together with you
- Analytics, no cookie banner
- Search setup for Google and AI tools
- Fast and accessible on every phone
- Your logo set up for the web, redrawn if needed
- Moving your domain off Squarespace, and launch
Payment
Paid in full when we start
One payment of $2,900. Nothing else due at launch.
Included
Your logo
If your logo file doesn't work on the web, I'll redraw it, along with a simpler version for small spots. No extra charge.
Later
Stuff for down the road
Not included. These are the things we talked about that make sense once deals are closing. We'll price them when you're ready.
Landowner quizA few questions that sort the serious sellers to the top.
GuidesPages answering what people search for, like what to do with inherited land in Florida.
Ad pagesLanding pages for paid ads.
MailersPostcard design, and automating the monthly mailing from your lists.
Home buyersThe retail side, on its own site or section.
After launch
Monthly upkeep (optional)
Hosting and updates after launch. Pick one now, later, or not at all.
Essentials
$50/mo- Hosting, security certificate, uptime monitoring, and backups
- Up to 30 minutes of edits a month: new photos, a new testimonial, updated copy
Active
$150/mo- Everything in Essentials
- Up to 2 hours of work a month
- A monthly analytics summary with recommendations
- One data-driven improvement each month
Growth
$300/mo- Everything in Active
- Up to 4 hours of work a month
- One new guide or landing page each month
- Ongoing search and AI-search refinement
Anything bigger I'll quote separately. The site and the code are yours either way.
Timing
Two to Three Weeks
Two to three weeks once we start. Getting me your logo and a few real photos early keeps it closer to two.
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Week 1
Design
I work out the look from your mood board, then we go over it together.
Payment when we start -
2
Week 2
Build
All six pages, the forms, and the writing. Then we go over it together again.
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3
Weeks 2 to 3
Polish
Speed, analytics, letter tracking, testing on real phones, and moving the domain.
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★
2 to 3 weeks
Launch
Live on sandhilldevelopments.com, ready for your next round of letters.